It is increasingly important for cities to also take into account the importance of security and safety in creating attractive outdoor environments. At the same time, demands on energy efficiency and reduced environmental impact are growing. Outdoor lighting is currently the smallest product segment. In order to increase sales, Fagerhult is launching a number of new products.
Fagerhult’s outdoor lighting solutions include not only solutions in close vicinity to buildings, such as facades, roofs, parking places and public spaces, but also various solutions for city and park lighting, including roads, bridges and tunnels. Of the Group’s various brands, it is primarily Fagerhult, Ateljé Lyktan and Designplan that offer fittings and solutions for outdoor use. Fagerhult also offers a variety of outdoor products from third parties.
The sales model for Outdoor is similar to that of Indoor, as it is more complex and involves several parties. The activities target municipalities owning parks and streets, as well as large clients, or private owners of public space surrounding buildings. The specifiers, i.e. the consultants and various entrepreneurs that municipalities contract, have to be tended to simultaneously.